Search Results for: digital+marketing

Why Google Adwords?

Google Adwords Use Google Adwords, reach hundreds of thousands potential customers per year for your business. Use Google Adwords, increase your sales and customer share.   Google Adwords is the advertisement program of Google. Your ad … Continue reading

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Maximize Your Return on Investment With Google Adwords

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords, it is possible to target prospects … Continue reading

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Can I Use Google Knol For Backlink Building?

Google Knol is an online repository of clinical style articles. The backlinks included on these articles could provide a good source of quality leads. Continue reading

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8 Ways to Optimize Your AdWords Campaign

You may have noticed that Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. Continue reading

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10 Tops Tips For Effective Video Marketing For Your Business

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words … Continue reading

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Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities … Continue reading

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TK Carsites Wins 2010 Automotive Website Award (AWA) for Best Website Technology

PCG Digital Marketing selects TK Carsites to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas. Irvine, CA (October 13, 2010) PCG Digital Marketing today announced that TK Carsites was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. Continue reading

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How to Measure a Case Study’s Performance

In this three-part blogging series, ?€? 3 Phases to Turn a Case Study into an Effective Marketing Tool ,?€? we?€™ve discovered ?€? 5 Steps to Craft a Case Study?€™s Content Strategy ?€? and ?€? How to Build a Case Study?€™s Online Distribution Strategy .?€? For this last post, we?€™ll explore how to measure and evaluate an effective case study. With an abundance of Website and social-media tracking software available today — including free analytics such as Google Analytics and Webstats BASIC — tracking online statistics has become more and more accessible for small businesses. Digital marketers have access to in-depth measurements to track who?€™s visiting their site and what they?€™re doing once they get there; calculate their return on investment for both online and offline campaigns; and estimate their social popularity. Continue reading

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Small Business News: Social Media Secrets

Pssst. We’ve got something important to tell you about a new tool that can totally transform your business. In terms of upfront investment, there is no cost, except the time needed to use it Continue reading

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